How to tell if your business idea is any good.

Let me teach you how to pass "The mom test"

In 2013, I founded a software company called ShoDeck, which helps B2B salespeople collaborate with their buyers. I interviewed over 120 people as part of my research to see what they thought of my Idea, and nearly all of them responded that the idea sounded great and would buy once it was ready. 12 months later, none bought and avoided my phone calls on…