I’ve spent two years learning AI and applying it to my businesses.
Finally! it’s actually working — so I’m opening it up.
Let me be honest about where I’ve landed.
AI is moving too fast. It’s a minefield. Every week there’s a new model, a new tool, another thread promising it’ll change everything — and a lot of it is noise. Filtering the hype from what actually matters has been one of the hardest parts of this.
And I do it full-time.
For the last two years, more than half my time has gone into learning by applying AI to real business problems. — not just reading and watching videos but using it across Impact Brixton, Brixton Culture Capital, and the SaaS products.
Plenty of it went nowhere. Some of it quietly changed how the whole business runs.
Now I’m at the part I was waiting for: it’s working. Real results, not slideware. Rebuilding our sites with AI drove roughly a 1,000% jump in search visibility and 500% more traffic — that’s not a demo, that’s the business.
And the thing that made the difference wasn’t a tool. It was a shift in how I think about it: from “AI as something I reach for” to “AI as the way the business is designed.” Yes, we all use ChatGPT or Claude, and we are still on the first side of that line. The gap between the two is bigger than it looks — and crossing it is where the results actually live.
A few people have asked me to walk them through it. So I’m opening up a small session for business owners who are already using AI and can feel there’s a deeper level they’re not reaching.
If you’re in London, you fancy passing through Brixton, and you run a business/creator/builder — this is for you.
Friday 12 June, 15:30–17:30, at Impact Brixton. Twenty people, dcocktails after.
Come for the ideas, stay for the network and drinks.
Gerald