The Creative Economy's Hidden Potential

What 420 Applications for 50 spaces Taught us at Impact Brixton.

When we launched IBCreate at Impact Brixton, our coworking space, we were taken aback by the response. We received a staggering 420 applications for just 50 spots—nearly eight times what we had anticipated. This unexpected success underscored a crucial aspect of the creative economy that I had long suspected but hadn't seen quantified: there's a massive…